A Model of Two-Zoned Networks for Platform-Mediated Markets: Theory and Practical Applications

dc.contributor.author Li, Ziru
dc.contributor.author Shao, Benjamin
dc.contributor.author Goul, Michael
dc.date.accessioned 2020-01-04T08:20:06Z
dc.date.available 2020-01-04T08:20:06Z
dc.date.issued 2020-01-07
dc.description.abstract Two-sided networks enabled by information technology (IT) represent an emerging type of platform-mediated market in the digital economy. Researchers have studied the associated economic and strategic issues from both theoretical and managerial perspectives; however, we have noticed inadequacy in the extant literature when observing some real-world cases that cannot be fully explained by the framework of two-sided networks. A more comprehensive model is needed to explicate the broader market structure and understand the underlying market dynamics. To achieve this aim, we propose a theoretical model of two-zoned networks. In extending the existing dimension of “side,” we add the “zone” dimension at a higher level to study two-zoned networks, which include two-sided networks as a special case. In the proposed model, two-zoned networks consist of two, two-sided networks and a core platform that serves both networks as their connection point at the nexus of two zones. Using the proposed model of two-zoned networks, we analyze four real-world business cases to demonstrate the model’s practical applications. Finally, strategic implications of this model, in terms of operational and legal ramifications, are described. We conclude with topics for future research.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2020.681
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/64423
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Integration to Digital Platforms and Infrastructures
dc.subject network effects
dc.subject platform-mediated market
dc.subject two-sided networks
dc.subject two-zoned networks
dc.subject zone parallelism
dc.title A Model of Two-Zoned Networks for Platform-Mediated Markets: Theory and Practical Applications
dc.type Conference Paper
dc.type.dcmi Text
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