Startup Founders’ Personality Attributes in Crowdfunding Campaigns: The Relevance of Hubris and Charisma in Raising Seed Funding Online

Simple item page
dc.contributor.author Sundermeier, Janina
dc.contributor.author Kummer, Tyge
dc.date.accessioned 2019-01-03T00:27:31Z
dc.date.available 2019-01-03T00:27:31Z
dc.date.issued 2019-01-08
dc.description.abstract Startup founders often display personality traits associated with charisma and hubris. Existing literature contains rich evidence on the relevance of these traits for traditional investments settings that involve a personal interaction between the entrepreneur and the investor. However, the state of theory development on how hubris and charisma also influence the outcomes of raising seed funding online from non-professional investors can still be considered as nascent as a result of missing empirical evidence. We draw upon dual-process theory and argue that hubris and charisma are of particular relevance as they trigger intuitive decision-making processes of non-traditional investors. Our empirical setting involves a true experiment based on three versions of a crowdfunding pitch video that was recorded in collaboration with a professional actor. The primary outcomes suggest that both hubristic and charismatic entrepreneurs are more successful in sourcing capital from the crowd as they are perceived as more trustworthy and passionate.
dc.format.extent 7 pages
dc.identifier.doi 10.24251/HICSS.2019.542
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59885
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Crowd-based Platforms
dc.subject Internet and the Digital Economy
dc.subject Personality Traits, Crowdfunding, Hubris, Charisma, Startup
dc.title Startup Founders’ Personality Attributes in Crowdfunding Campaigns: The Relevance of Hubris and Charisma in Raising Seed Funding Online
dc.type Conference Paper
dc.type.dcmi Text
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
0445.pdf
Size:
332.49 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Crowd-based Platforms