Understanding the Effect of Task Descriptions on User Participation in Crowdsourcing Contests: A Linguistic Style Perspective

dc.contributor.author Wu, Shuang
dc.contributor.author Liu, Qian
dc.contributor.author Sun, Baowen
dc.contributor.author Zhao, Xin
dc.date.accessioned 2019-01-02T23:39:53Z
dc.date.available 2019-01-02T23:39:53Z
dc.date.issued 2019-01-08
dc.description.abstract Many employers are struggling with how to deliver attractive tasks on crowdsourcing platforms, where users can be effectively integrated into a company’s tasks. In this study, the linguistic style of crowdsourcing task descriptions is investigated, and an analysis is conducted on how such linguistic styles are related to a task description’s success in attracting participants. Based on uncertainty reduction theory as well as source credibility theory, an empirical analysis of 2,014 designing contests demonstrates that certain linguistic styles will reduce the uncertainty perceived by crowdsourcing solvers and increase employers’ credibility, generating positive effects on participation. It is also found that these observed effects are moderated by the magnitude of the rewards offered for completing crowdsourcing tasks. The results of this study inform the theories concerned on crowdsourcing participation, linguistics, as well as psychological processes, while offering the industry insight on how to describe their own crowdsourcing tasks better.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.037
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59470
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Creativity: Research and Practice
dc.subject Collaboration Systems and Technologies
dc.subject Crowdsourcing participation, Linguistic style, Source credibility, Task description, Uncertainty reduction
dc.title Understanding the Effect of Task Descriptions on User Participation in Crowdsourcing Contests: A Linguistic Style Perspective
dc.type Conference Paper
dc.type.dcmi Text
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