The Trending Customer Needs (TCN) Dataset: A Benchmarking and Automated Evaluation Approach for New Product Development

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dc.contributor.authorKilroy, David
dc.contributor.authorCaton, Simon
dc.contributor.authorHealy, Graham
dc.date.accessioned2022-12-27T19:02:44Z
dc.date.available2022-12-27T19:02:44Z
dc.date.issued2023-01-03
dc.description.abstractIn recent years, there have been many studies which summarize User Generated Content as lists of ranked keyphrases representing customer needs for the purposes of New Product Development. However, methods for the evaluation of keyphrase lists do not robustly assess solutions for these purposes. Therefore, in this paper we present the “Trending Customer Needs” (TCN) dataset of over 9000 top trending customer need keyphrases organized by month from 2007-2021 which spans 37 product categories in the area of Consumer Packaged Goods (e.g. toothpaste, eyeliner, beer etc.). TCN is a curated dataset for the benchmarking of supervised machine learning approaches in the prediction of customer needs using User Generated Content. We describe the process of curating TCN while ensuring its quality. Finally, we demonstrate its utility via a case study of Reddit discourse as a potential predictor for future customer needs in Consumer Packaged Goods.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2023.271
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.other87f46c8e-dd61-466e-899b-5befda8387d9
dc.identifier.urihttps://hdl.handle.net/10125/102902
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectData Analytics, Data Mining, and Machine Learning for Social Media
dc.subjectdata annotation
dc.subjectmachine learning
dc.subjectnew product development
dc.subjectreddit
dc.subjectsocial media
dc.titleThe Trending Customer Needs (TCN) Dataset: A Benchmarking and Automated Evaluation Approach for New Product Development
dc.type.dcmitext
prism.startingpage2190

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