Run for the Group: The Impacts of Offline Teambuilding, Social Comparison and Competitive Climate on Group Physical Activity - Evidence from Mobile Fitness Apps
Run for the Group: The Impacts of Offline Teambuilding, Social Comparison and Competitive Climate on Group Physical Activity - Evidence from Mobile Fitness Apps
Files
Date
2020-01-07
Authors
Zhang, Yuan
Zhang, Jie
Liu, Zilong
Song, Xiaolong
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
To encourage users to exercise more and to improve the retention, mobile fitness app developers build apps with more social interaction features on the collective level, such as allowing users to join groups to work out and holding offline group meetup events. However, literature has not provided a clear theory on the impacts of the within-group social comparison and between-group competitive climate on the participation in group exercises. Motivated by this gap, we build a conceptual framework to explain the empirical effects based on the Social Comparison theory. Based on the Teamwork theory, we also propose that offline group team building activities moderate the above relationships. We collect usage data from a mobile fitness app and conduct a series of comprehensive empirical analyses to test and validate the main and moderating effects. Our results show that both the within-group social comparison and the between- group competitive climate can improve group exercise participation. Additionally, the amount of offline activities moderates the main effects in opposite directions. Our findings help fitness app developers to better understand the impacts of offline team building activities on the participation of the online virtual groups, and further, we provide implications regarding how to make online community policies and design gamification incentive mechanism to stimulate and promote offline team building activities.
Description
Keywords
Strategy, Information, Technology, Economics and Society (SITES),
competitive climate,
fitness app,
offline teambuilding,
social comparison theory,
teamwork theory
Citation
Extent
9 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 53rd Hawaii International Conference on System Sciences
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.