Consumer Decision Making in Multi-channel Retail: the Effects of Online Channel Media Richness and Cross-channel Integration
Date
2018-01-03
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
While more and more retailers adopt multi-channel presence to communicate with online consumers, there still exists many differences in the level of channel integration, and accordingly, in the efficiency to reduce online transaction-specific uncertainty and promote online loyalty. This study first examines how online channel media richness affects consumers’ online loyalty directly and indirectly through perceptions of information privacy concern and deception and further investigates how cross-channel integration moderates that effects. Results show that online channel media richness not only alleviates consumers’ information privacy concern and perceived deception, but also enhances online loyalty. The moderating effects reveal that cross-channel integration complements online channel media richness in reducing information privacy concern and perceived deception, as well as strengthening online loyalty. Theoretical and practical implications of this study are discussed.
Description
Keywords
Electronic Marketing, Multi-channel retailing, Cross-channel integration, Information privacy concern, Perceived deception, Online loyalty
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 51st Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.