Targeted Ads and/as Racial Discrimination: Exploring Trends in New York City Ads for College Scholarships

dc.contributor.authorChang, Ho-Chun Herbert
dc.contributor.authorBui, Matthew
dc.contributor.authorMcilwain, Charlton
dc.date.accessioned2021-12-24T17:43:30Z
dc.date.available2021-12-24T17:43:30Z
dc.date.issued2022-01-04
dc.description.abstractThis paper uses and recycles data from a third-party digital marketing firm, to explore how targeted ads contribute to larger systems of racial discrimination. Focusing on a case study of targeted ads for educational searches in New York City, it discusses data visualizations and mappings of trends in the advertisements’ targeted populations alongside U.S census data corresponding to these target zipcodes. We summarize and reflect on the results to consider how internet platforms systemically and differentially target advertising messages to users based on race; the tangible harms and risks that result from an internet traffic system designed to discriminate; and finally, novel approaches and frameworks for further auditing systems amid opaque, black-boxed processes forestalling transparency and accountability.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2022.348
dc.identifier.isbn978-0-9981331-5-7
dc.identifier.urihttp://hdl.handle.net/10125/79682
dc.language.isoeng
dc.relation.ispartofProceedings of the 55th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCritical and Ethical Studies of Digital and Social Media
dc.subjectalgorithmic audits
dc.subjectdata ethics
dc.subjectdiscrimination
dc.subjecteducation
dc.subjectrace
dc.titleTargeted Ads and/as Racial Discrimination: Exploring Trends in New York City Ads for College Scholarships
dc.type.dcmitext

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