An Affordance Lens Perspective of Information Sharing via Enterprise Micro-Blogging Platform

Abstract

This paper presents research on how adherence to enterprise micro-blogging is influenced by affordances of social media. We conceptualize our research model through an affordance lens, which includes network informed associating, triggered attendance, generative role taking, and recognition. A web-based survey was conducted with over 400 employees of a multi-national organization. We find that the adherence to enterprise micro-blogging platform is influenced by triggered attendance, generative role taking, and paucity of recognition. Our finding provides empirical supports to the positive influences of generative role taking, triggered attendance, and recognition on adherence to enterprise micro-blogging for sharing information. We also find that network informed associating influences generative role taking.