Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/70837

Trust is Good, Control is Better - Customer Preferences Regarding Control in Teleoperated and Autonomous Taxis

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Title:Trust is Good, Control is Better - Customer Preferences Regarding Control in Teleoperated and Autonomous Taxis
Authors:Keller, Katharina
Zimmermann, Christian
Zibuschka, Jan
Hinz, Oliver
Keywords:Smart Mobility Ecosystems and Services
autonomous taxis
autonomous vehicles
choice based conjoint analysis
shared mobility
show 1 moreuser preferences
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Date Issued:05 Jan 2021
Abstract:Autonomous vehicles are continually being developed and are the focus of many research projects. While the focus so far has been primarily on technical features and the implementation of autonomous vehicles, we are turning to the consumer side to analyze the preferences of potential users regarding teleoperable robotaxis. After all, user acceptance is a necessary condition for the success of a new technology. Using a choice-based conjoint analysis, we investigate preferences for three different control dependent attributes and the price. We observe price to be the most important attribute, followed by the possibility of intervention, pilot, and interior monitoring - in this order. However, respondents’ preferences turn out to be very heterogeneous. Within the framework of a cluster analysis, we look at the results in segments and analyze possible moderating effects using an analysis of variance.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/70837
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.225
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Smart Mobility Ecosystems and Services


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