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Low Effort and Privacy – How Textual Priming Affects Privacy Concerns of Email Service Users

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Title:Low Effort and Privacy – How Textual Priming Affects Privacy Concerns of Email Service Users
Authors:Buck, Christoph
Dinev, Tamara
Keywords:Innovative Behavioral IS Security and Privacy Research
experiment
low-effort
priming
privacy
Date Issued:07 Jan 2020
Abstract:The integration of digital applications and systems into the everyday routines of users is inevitably progressing. Ubiquitous and invisible computing requires the perspective of a new user and the inclusion of insights from related disciplines such as behavioral economics or social psychology. This paper takes up the call for research by Dinev et al. (2015) and examines the influence of textual priming elements on the privacy concerns of users of email accounts. The paper provides an operationalization of a privacy concern as a dependent variable, incorporated in an online experiment with 276 participants. The results show highly significant differences between the groups investigated by the experiment. Specifically, the users of different email providers show interesting results. While users of Gmail show no significant reaction in the experiment, users of other email providers show significant differences in the experimental setting.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/64260
ISBN:978-0-9981331-3-3
DOI:10.24251/HICSS.2020.518
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Innovative Behavioral IS Security and Privacy Research


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