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How Mobile Game Startups Excel in the Market

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dc.contributor.author Roshan Kokabha, Maryam
dc.contributor.author Tuunainen, Virpi
dc.contributor.author Hekkala, Riitta
dc.date.accessioned 2019-01-03T00:37:43Z
dc.date.available 2019-01-03T00:37:43Z
dc.date.issued 2019-01-08
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59976
dc.description.abstract This interpretive grounded theory study explains how the early-stage mobile game startups excel in the market after releasing their apps. The data was collected by interviewing 20 startups in an accelerator operated by a platform owner. Our model shows that the startups follow an experimentation approach that allows for discovery of areas of improvement as well new potential markets. They monitor the performance of their games in order to better understand how to excel in the market. Accordingly, they continuously improve their games and expand to new markets to meet their success objectives despite the possible restraints imposed on them by the platform owner and available analytics tools. Our study enriches the existing literature on mobile app development by startups, their success, and how the platform owner through the accelerator can affect the startups in succeeding.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Innovation and Entrepreneurship Theory and Practice
dc.subject Knowledge Innovation and Entrepreneurial Systems
dc.subject Accelerator, Experimentation, Grounded Theory, Mobile App Development, Game Startup Success.
dc.title How Mobile Game Startups Excel in the Market
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2019.650
Appears in Collections: Innovation and Entrepreneurship Theory and Practice


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