Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59579

Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants

File Size Format  
0139.pdf 531.92 kB Adobe PDF View/Open

Item Summary

Title:Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants
Authors:Wagner, Katja
Nimmermann, Frederic
Schramm-Klein, Hanna
Keywords:Digital Services and The Digitalization of Services
Decision Analytics, Mobile Services, and Service Science
anthropomorphism, artificial intelligence, digital voice assistant, personification, UTAUT2
Date Issued:08 Jan 2019
Abstract:The market of digital voice has grown significantly over the recent years. Big players like Amazon, Google, Apple, Microsoft and Samsung are focusing on the development and expansion of their assistants. Especially smart speakers are on the rise but also in smartphone integrated voice applications are getting more popular. The main characteristics of this new technology are both elements of human-computer-interaction and especially the attribution of human characteristics. Although there is an increase of the number of current users as well as of consumers intending to use digital voice assistants in the future, drivers and barriers of digital voice assistants have not yet been sufficiently empirically investigated, especially concerning the phenomenon of anthropomorphism. This study points to additional key factors that are important to foster broader acceptance. Our empirical study is based on the UTAUT2 and highlights the importance of anthropomorphism in relation to other determinants known from the literature.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59579
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.169
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Digital Services and The Digitalization of Services


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons