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Perceived Control and Privacy in a Professional Cloud Environment

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Title: Perceived Control and Privacy in a Professional Cloud Environment
Authors: Lang, Michael
Wiesche, Manuel
Krcmar, Helmut
Keywords: Innovative Behavioral IS Security and Privacy Research
B2B, Cloud Computing, Control Agents, Perceived Control, Privacy
Issue Date: 03 Jan 2018
Abstract: Cloud customers need to assess whether their cloud service provider offers high-quality services and handles sensitive information confidentially. Privacy protection is therefore a major challenge during cloud sourcing. Although cloud customers want control over their sensitive information, they have limited resources to do so. They therefore consider other control agents, such as certification authorities or collectives, but the effectiveness of these groups to ensure privacy protection is unknown. This study differentiates between three control agents (personal control, proxy control, and collective control) and investigates the influence of these agents on cloud customers’ perceived control over sensitive information to protect privacy during cloud sourcing. Results show that proxy and collective control influence cloud customers’ perceptions but personal control does not. Therefore, only external control agents, who can apply sanctions, are perceived as being able to effectively protect privacy.
Pages/Duration: 10 pages
ISBN: 978-0-9981331-1-9
DOI: 10.24251/HICSS.2018.464
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Innovative Behavioral IS Security and Privacy Research

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