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Hawai'i Avocado Industry Analysis; Part 2: Buyer Preferences Focus

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Title:Hawai'i Avocado Industry Analysis; Part 2: Buyer Preferences Focus
Authors:Barber, Silvia G.
Chan-Halbrendt, Catherine
Krishnakumar, Jyotsna
Radovich, Theodore J.
Love, Ken
Keywords:Persea americana
sensory evaluation
consumer preferences
Date Issued:Jul 2008
Publisher:University of Hawaii
Citation:Barber SG, Chan-Halbrendt C, Krishnakumar J, Radovich TJ, Love K. 2008. Hawai'i avocado industry analysis; Part 2: Buyer preferences focus. Honolulu (HI): University of Hawaii. 7 p. (Economic Impacts; EI-15).
Series:Economic Impacts
Abstract:Test panels assessed Hawaii consumers' and chefs' preferences for avocados. Several locally named cultivars were preferred over the commonly grown 'Sharwil', which is the main competitor of imported 'Hass' in Hawaii markets. Constraints, including the problem of seasonality, and opportunities in Hawaii's avocado industry are discussed.
Pages/Duration:7 pages
Appears in Collections: Economic Issues, 1997 - present

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