Examining How Instagram Travel Influencers Shape Travel Decisions

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dc.contributor.advisor Neo, Rachel L.
dc.contributor.author Tam Sing, Theresa Louise
dc.contributor.department Communication
dc.date.accessioned 2020-07-07T19:10:08Z
dc.date.available 2020-07-07T19:10:08Z
dc.date.issued 2020
dc.description.degree M.A.
dc.identifier.uri http://hdl.handle.net/10125/68963
dc.subject Communication
dc.subject Communication
dc.subject Instagram
dc.subject Photo Sharing
dc.subject Social Media
dc.subject Social Media Influencer
dc.subject Travel
dc.title Examining How Instagram Travel Influencers Shape Travel Decisions
dc.type Thesis
dcterms.abstract An increasing number of people are relying on information from social media platforms to inform their travel decisions. In particular, social media influencers have grown in popularity and reach, making it important to understand how such influencers shape travel decisions. Specifically, this study conducted semi-structured interviews with eleven Instagram users to understand how Instagram travel influencers shape travel decisions. Five themes emerged from this study: Types of photographs shared with follows, Humorous personality, Aesthetics of overall Instagram profile, Source similarity, and Instagram’s affordances as a research tool. Implications of study findings are discussed.
dcterms.extent 46 pages
dcterms.language eng
dcterms.publisher University of Hawai'i at Manoa
dcterms.rights All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
dcterms.type Text
local.identifier.alturi http://dissertations.umi.com/hawii:10563
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