How Do Enterprise Software Providers Adapt their Strategies to the Cloud? An Analysis through Sap Hana Journey based on the Evolution of Sap’S Discourse (2010-2018)

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dc.contributor.author Arena, Lise
dc.contributor.author Mola, Lapo
dc.contributor.author Remond, Nicolas
dc.contributor.author Rowe, Frantz
dc.date.accessioned 2020-01-04T08:19:53Z
dc.date.available 2020-01-04T08:19:53Z
dc.date.issued 2020-01-07
dc.description.abstract This paper seeks to provide a better understanding of software business providers’ strategy when adapting to the emergence of cloud computing markets. Based on a longitudinal case-study and on a historical content analysis of SAP’s discourse, it highlights four main periods of adaptation, since 2009. The analysis of these four periods emphasizes the existence of an initial superior technology (HANA) on the ERP market when referring to cloud-based solutions. Overall, the evolution of SAP’s strategy is understood as a change from a high level of control over the administration of its technological environment to a more flexible strategy that gives alternative options such as Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) mode. Yet, content analysis shows that SAP never sought to give that much freedom to client firms, given their capabilities for designing but also for mitigating corresponding risks.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2020.679
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/64421
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Enterprise Ecosystem: Integrating Systems Within and Between Organizations
dc.subject discourse
dc.subject enterprise software providers
dc.subject historical content analysis
dc.subject sap
dc.subject strategy
dc.title How Do Enterprise Software Providers Adapt their Strategies to the Cloud? An Analysis through Sap Hana Journey based on the Evolution of Sap’S Discourse (2010-2018)
dc.type Conference Paper
dc.type.dcmi Text
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