Gollhardt, TorstenHermann, AndreasCordes, Ann-KristinBarann, BenjaminKruse, Paul2021-12-242021-12-242022-01-04978-0-9981331-5-7http://hdl.handle.net/10125/79929The digital transformation is a continuous and complex but indispensable endeavor. Because practice and academia regularly develop new digital technologies, companies face difficulties in selecting appropriate technologies to innovate their business model. Step-by-step instructions may guide companies to identify, evaluate, and select potential digitalization ideas. Software tools can support these activities in a structured way. Thus, the research objective of this paper is to design a software tool supporting the orientation phase of a company's digital transformation. To reach this objective, we conduct an action design research approach in cooperation with three companies. As an evaluation step, a focus group discussion with practitioners and end-users is carried out. The final tool design comprises 18 design principles that serve as the basis for a set of visual mockups and a prototype implementation of the intended tool.10 pagesengAttribution-NonCommercial-NoDerivatives 4.0 InternationalMaking Digital Transformation Realaction design researchdesign principledigital transformationidea managementsoftware designtext10.24251/HICSS.2022.592