Lennerholt, ChristianVan Laere, JoeriSöderström, Eva2020-01-042020-01-042020-01-07978-0-9981331-3-3http://hdl.handle.net/10125/63763Self-service Business Intelligence (SSBI) is an upcoming trend that allows non-technical casual users to use Business Intelligence (BI) in a self-reliant manner without the support of technical power users. Many organizations struggle to utilize the potential of SSBI and experience data-related and user-related SSBI implementations challenges. This study aimed at exploring user-related SSBI challenges by conducting and analyzing a total of 30 qualitative interviews with 5 BI consultants and 10 customer representatives involved in 2 SSBI implementation project teams. Analysis of the interviews revealed ten challenges related to “Self-reliant users”, seven challenges related to “creating SSBI reports” and five challenges related to “SSBI education” that differ considerably from SSBI challenges commonly discussed in literature. Awareness of these 22 challenges can help practitioners to avoid unnecessary obstacles when implementing and using SSBI, and guide SSBI researchers in simplifying the implementation process of SSBI.10 pagesengAttribution-NonCommercial-NoDerivatives 4.0 InternationalBusiness Intelligence and Big Data for Innovative and Sustainable Development of Organizationschallengesimplementationself-service business intelligencessbiusageConference Paper10.24251/HICSS.2020.024