Exploring the Moderating Effects of Media Complexity on the Relationship between Message Content and Individual Responses in Social Media

Kaskela, TimothySong, Jaeki2023-12-262023-12-262024-01-03978-0-9981331-7-15d58d4a4-4dcd-4df2-a6a6-3d32499aec0ehttps://hdl.handle.net/10125/106694engAttribution-NonCommercial-NoDerivatives 4.0 InternationalDecision Making in Online Social Networkscolorsedgesengagementluminositymedia complexitysocial mediaExploring the Moderating Effects of Media Complexity on the Relationship between Message Content and Individual Responses in Social MediaConference Paper10.24251/HICSS.2023.312