Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research

Kozinets, RobertCavusoglu, LenaBelk, Russell2023-12-262023-12-262024-01-03978-0-9981331-7-1cc24ec49-2875-4bf9-aafa-9d2ec26278b0https://hdl.handle.net/10125/106663engAttribution-NonCommercial-NoDerivatives 4.0 InternationalApplying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersectionsaction researchethnographynetnographyrepresentationsocial mediaTransformative Netnography: Combining Representation, Social Media, and Participatory Action ResearchConference Paper10.24251/HICSS.2023.284