Breitfuss, GertSanta-Maria, TomasFruhwirth, MichaelDisch, Leonie2022-12-272022-12-272023-01-03978-0-9981331-6-4ec8fcc16-1a15-4f99-b6f8-be605085a75chttps://hdl.handle.net/10125/103267Using data can significantly improve service design and development. However, for businesses, developing data-driven services can be challenging. To address this, we have developed the Data Service Cards (DSCs), a card-based tool to inspire the design of data-driven services. This paper presents two cycles of a design science research (DSR) project, focusing on the second cycle of redesign and evaluation of the DSCs. We conducted a two-step evaluation, including surveys and external expert ratings of data-driven service ideas. Survey results indicate that the DSCs are a valuable tool for developing data-driven services and external experts consider services designed using DSCs to be of higher quality. With the DSCs, we provide practitioners with a tool that facilitates and improves service design and supports digital transformation. Further, we contribute to DSR literature with a rigorous experimental procedure and to service innovation by supporting the early stages of data-driven service innovation.10engAttribution-NonCommercial-NoDerivatives 4.0 InternationalAdvances in Design Science Researchbusiness model innovationcard-based toolsdata-driven businessdesign science researchservice developmenttext10.24251/HICSS.2023.633