Bilmes, Jack2018-11-222018-11-222018http://hdl.handle.net/10125/59214The purpose of this paper is to initiate the topicalization of upgrading and downgrading (regrading) in conversational interaction; that is, to offer some fundamental considerations for viewing regrading as an object of study rather than as a taken-for-granted conversational practice. I begin by describing the conversation analytic conception and use of regrading and distinguishing three subtypes. I note further that regrading is a manifestation of scaling, the relationship between the two being reflexive. Regrading, from an interactional perspective, involves a positioning followed by a repositioning on a scale, and so is inherently sequential. I discuss the relationship of contrast and scaling, secondary scales, and certain sequential aspects of regrading. Through the examination of transcribed segments of talk, I comment on the prevalence of regrading as a conversational practice, and on scales as constituting, to a large extent, the underlying structure of talk. I want to claim that (1) Interaction consists, to some considerable extent, of movements, i.e. regrading, on various scales. (2) Understanding of those scales guides interpretation, especially implicature and implication. And (3) understanding word choices as scaling choices is a key to the analysis of how utterances function.en-USAn error occurred on the license name.regrading (upgrading/downgrading)scalingcontrastimplicatureconversation analysisArticle