Tseng, Hsiao-TingLo, Chia-LunShih, Ting-Ann2023-12-262023-12-262024-01-03978-0-9981331-7-190110962-6a84-404f-a606-ba2981dcbe8dhttps://hdl.handle.net/10125/106725engAttribution-NonCommercial-NoDerivatives 4.0 InternationalSocial Media Influencers and Influencingclusteringpersonal brandingsocial advertisingsocial influence managementManaging the Social Influence of Public Figures on Social MediaConference Paper10.24251/HICSS.2024.342