Exploring the Influence of Contagious Threats on Consumer Perceptions of Social Media Influencers

Deng, BingjieYin, Yunlu2023-12-262023-12-262024-01-03978-0-9981331-7-14020fdbe-3e38-4cb5-b181-40dca7d80a17https://hdl.handle.net/10125/106720engAttribution-NonCommercial-NoDerivatives 4.0 InternationalSocial Media Influencers and Influencingbehavioral immune systemcontagious threatssocial cuessocial media influencerExploring the Influence of Contagious Threats on Consumer Perceptions of Social Media InfluencersConference Paper10.24251/HICSS.2024.337