The Relationship Between Gamification, Brand Engagement and Brand Equity

Xi, NannanHamari, Juho2019-01-022019-01-022019-01-08978-0-9981331-2-6http://hdl.handle.net/10125/5952110 pagesengAttribution-NonCommercial-NoDerivatives 4.0 InternationalSocial Media and e-Business TransformationCollaboration Systems and TechnologiesBrand engagement, brand equity, community, gmification, marketingThe Relationship Between Gamification, Brand Engagement and Brand EquityConference Paper10.24251/HICSS.2019.099