Morakanyane, ResegoO'Reilly, PhilipMcavoy, JohnGrace, Audrey2020-01-042020-01-042020-01-07978-0-9981331-3-3http://hdl.handle.net/10125/64274To understand what organizations do which brings about successful digital transformation (DX), a review of representative literature was performed. From a total of 89 articles, 16 single-case articles which sufficiently documented end-to-end DX success stories of 10 exemplar organizations we selected. Within case content analysis and asking the questions analytical procedure were employed to code each exemplar case, where a total of 174 attributes were found. Making the comparisons procedure was employed to build thematic higher-level categories by grouping similar attributes. Cross case content analysis was employed to determine presence strength of attributes in the category groupings. A list of 7 success factors and 23 subfactors emerged from the thematic groupings. These success factors constitute the initial steps towards building a DX framework which organizations seeking to embark on successful digital transformation journeys can adopt.10 pagesengAttribution-NonCommercial-NoDerivatives 4.0 InternationalMaking Digital Transformation Realdigital exemplarsdigital strategydigital transformationdigital transformation frameworksuccess factorsConference Paper10.24251/HICSS.2020.532