Ntakirutimana, Jean-BoscoVieru, DragosMotaghi, Hamed2022-12-272022-12-272023-01-03978-0-9981331-6-4https://hdl.handle.net/10125/103320In any human endeavors, a sound strategy constitutes a key success factor. In this essay, we discuss the concept of strategy, its manifestation in digital transformation, and a strategy for managing project front-end activities in digital transformation. More precisely, we first highlight the multidimensional nature of strategy, then different strategies found in digital transformation. Finally, we propose a metaphor with a potential to enhance the understanding of strategy for managing project front-end activities in digital transformation through a vivid description of related phenomena. Overall, this essay advances knowledge in Information Systems through a multidimensional and creative conceptualization of strategy. More precisely, we hope to enhance theory for analyzing and theory for design and action in this field.10engAttribution-NonCommercial-NoDerivatives 4.0 InternationalDigital Innovation, Transformation, and Entrepreneurshipclosed action strategydigital transformationopen action strategyproject front-endstrategytext10.24251/HICSS.2023.686