Weinberger, MarkusHoll, Tobias2024-12-262024-12-262025-01-07978-0-9981331-8-80587d03c-5799-4cbc-a744-42a9195eea98https://hdl.handle.net/10125/109323The global Metaverse market is expected to grow significantly over the following years. Thus, research and industry investigate business opportunities and business models in the Metaverse. This study applies an expert panel method to answer the research questions about which business model patterns of the so-called Business Model Navigator benefit from the Metaverse and which underlying Metaverse business mechanisms can be identified. The results identify 18 business model patterns benefiting from the Metaverse, which relate to six underlying mechanisms. The identified patterns and mechanisms can serve future research in analyzing and categorizing Metaverse business models and foster ideation and design of Metaverse business models in corporate or start-up contexts.10Attribution-NonCommercial-NoDerivatives 4.0 InternationalDark and Bright Sides of the Metaversebusiness model, business model pattern, economy, metaverse, virtual worldConference Paper10.24251/HICSS.2025.479