Tronnier, FredericBernet, RobinLöbner, SaschaRannenberg, Kai2024-12-262024-12-262025-01-07978-0-9981331-8-8d404201a-bfd5-4417-9cce-12eb9be16948https://hdl.handle.net/10125/108853The business model of management consultancies (MCs) traditionally relies on human expertise to address complex challenges of clients. Generative artificial intelligence (GenAI) has the potential to enhance efficiency and optimize processes in traditionally personalized and knowledge-intensive domains. By employing qualitative content analysis on 15 interviews with consultants from various MCs, this qualitative study investigates the impact of GenAI on the business model (BM) of MCs. Various subcategories for value creation, value proposition and value capturing, impacted by GenAI, are derived. The findings suggest that GenAI enhances process efficiencies, automates routine tasks and optimizes knowledge management, allowing consultants to focus on higher-value, creative tasks. New opportunities to reduce cost and to create additional revenue streams are identified, that come with additional challenges. The continued need for human-driven insights and client relationships remains critical, indicating that generative AI is viewed more as a strategic complement, rather than a replacement for consultants.10Attribution-NonCommercial-NoDerivatives 4.0 InternationalAI and the Future of Workbusiness model, chatgpt, consulting, generative ai, management consultingConference Paper10.24251/HICSS.2025.017