Jaspert, DavidEbel, MartinMaihöfer, SvenPoeppelbuss, Jens2022-12-272022-12-272023-01-03978-0-9981331-6-4https://hdl.handle.net/10125/102741Digital servitization is of increasing concern for manufacturers to exploit the potentials of digitaliza-tion with new service offerings. In this context, substantial changes within a firm´s capabilities, processes and mindset of employees need to be considered. To better understand such changes, we carve out behavioral logics of manufacturers undergoing digital servitization. An alternate template research design is used to discover the entrepreneurial logics of effectuation, causation, and bricolage. For this purpose, we conducted 13 semi-structured interviews with experts from the German manufacturing industry. Our results show that firms approaching digital servitization via hybrid decision logics. Causation can be found within all organizations. Effectuation is integrated to various degrees. Against it, the bricolage-logic is barely present. In total, the results provide new insights for digital servitization and for organizational ambidexterity.10engAttribution-NonCommercial-NoDerivatives 4.0 InternationalData-driven Services in Manufacturing: Innovation, Engineering, Transformation, and Managementbricolagecausationdecision logicsdigital servitizationeffectuationtext10.24251/HICSS.2023.112