Kambil, AjitWeinberg, BruceDavis, Lenita2022-12-272022-12-272023-01-03978-0-9981331-6-4https://hdl.handle.net/10125/1030951engAttribution-NonCommercial-NoDerivatives 4.0 InternationalElectronic MarketingIntroduction to the Minitrack on Electronic Marketingtext10.24251/HICSS.2023.464