Case Study of Selected Group Communication Methods and Techniques in Private Medical Research Laboratories

Abstract

Much of the research and literature on human organizations and effectiveness of comnunication systems in organization, management and interpersonal systems (Thayer, 1968) have focused upon the development of manpower efficiency and output within the industrial and business setting (Herzberg, 1957; Hawthorne Studies Review, 1967). The degree to which all members are able to participate in objective and goal setting, to integrate in the work situation that motivates them to work together productively, cooperatively, and with economic, psychological, and social satisfactions (Davis, 1967) is the whole area of “human relations.” The primary basis of the development of a “human relations program” within any organization is the belief that the members will contribute to the effective and economical accomplishment of organization objectives. This would establish human satisfaction as a means to accomplish of organizational ends such as productivity, motivation, and profit. With respect to actual research, some studies have shown a positive relationship between satisfaction and output, but others have not (Flippo, 1971).