Branding in Architecture: Image and Spatial Communication

Abstract

This project aims to develop a clear understanding of the role and process of branding in architecture. Too often, the breadth of brand is reduced to a common logo. By analyzing a client’s goals to a specific branded attribute, designers have an opportunity to develop a stronger branded identity to relay the client’s business accurately to the public. This research explores how a brand is expressed through product, customer interaction, and physical space. With the use of 2D and 3D creations, designers are able to tell a story without a saying a word. To clarify the understanding of brand between the design team and clients, this research tests a tangible representation of brand in the form of a “storyboard diagram.” This project aims to develop a clear understanding of the role and process of branding in architecture. Too often, the breadth of brand is reduced to a common logo. By analyzing a client’s goals to a specific branded attribute, designers have an opportunity to develop a stronger branded identity to relay the client’s business accurately to the public. This research explores how a brand is expressed through product, customer interaction, and physical space. With the use of 2D and 3D creations, designers are able to tell a story without a saying a word. To clarify the understanding of brand between the design team and clients, this research tests a tangible representation of brand in the form of a “storyboard diagram.” This project aims to develop a clear understanding of the role and process of branding in architecture. Too often, the breadth of brand is reduced to a common logo. By analyzing a client’s goals to a specific branded attribute, designers have an opportunity to develop a stronger branded identity to relay the client’s business accurately to the public. This research explores how a brand is expressed through product, customer interaction, and physical space. With the use of 2D and 3D creations, designers are able to tell a story without a saying a word. To clarify the understanding of brand between the design team and clients, this research tests a tangible representation of brand in the form of a “storyboard diagram.” This project aims to develop a clear understanding of the role and process of branding in architecture. Too often, the breadth of brand is reduced to a common logo. By analyzing a client’s goals to a specific branded attribute, designers have an opportunity to develop a stronger branded identity to relay the client’s business accurately to the public. This research explores how a brand is expressed through product, customer interaction, and physical space. With the use of 2D and 3D creations, designers are able to tell a story without a saying a word. To clarify the understanding of brand between the design team and clients, this research tests a tangible representation of brand in the form of a “storyboard diagram.” This project aims to develop a clear understanding of the role and process of branding in architecture. Too often, the breadth of brand is reduced to a common logo. By analyzing a client’s goals to a specific branded attribute, designers have an opportunity to develop a stronger branded identity to relay the client’s business accurately to the public. This research explores how a brand is expressed through product, customer interaction, and physical space. With the use of 2D and 3D creations, designers are able to tell a story without a saying a word. To clarify the understanding of brand between the design team and clients, this research tests a tangible representation of brand in the form of a “storyboard diagram.” This project aims to develop a clear understanding of the role and process of branding in architecture. Too often, the breadth of brand is reduced to a common logo. By analyzing a client’s goals to a specific branded attribute, designers have an opportunity to develop a stronger branded identity to relay the client’s business accurately to the public. This research explores how a brand is expressed through product, customer interaction, and physical space. With the use of 2D and 3D creations, designers are able to tell a story without a saying a word. To clarify the understanding of brand between the design team and clients, this research tests a tangible representation of brand in the form of a “storyboard diagram.” This project aims to develop a clear understanding of the role and process of branding in architecture. Too often, the breadth of brand is reduced to a common logo. By analyzing a client’s goals to a specific branded attribute, designers have an opportunity to develop a stronger branded identity to relay the client’s business accurately to the public. This research explores how a brand is expressed through product, customer interaction, and physical space. With the use of 2D and 3D creations, designers are able to tell a story without a saying a word. To clarify the understanding of brand between the design team and clients, this research tests a tangible representation of brand in the form of a “storyboard diagram.”