RESEARCH ON DESIGN STRATEGIES AND METHODS OF RURAL HOTELS WITH REGIONAL CHARACTERISTICS
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2021
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With the rapid development of tourism, the transformation and upgrading of consumption structure, the increasing enrichment of holiday travel methods, and the continuous promotion of rural revitalization strategy, rural leisure tourism has been paid more and more attention, and accordingly, the hotel industry has appeared more and more in the countryside. However, with the continuous development and expansion of the hotel industry in rural areas, rural hotels are becoming more standardized and homogeneous, with insufficient regional environmental characteristics, low participation of tourists and lack of space and emotional experience of local life, which makes the industrial development unsustainable.The author participated in the design work of Liyang Longtan Rural Hotel project supported by Liyang city government in Zhejiang Province in China. During the design process, it is recognized that in order to improve the quality and personality of hotels and awaken the value-added experience that is different from traditional hotels, it is necessary to study how to create a place that respects the local regional environment, reflects customs and culture, and has unique personality.
In view of the above problems, this paper explores the design strategies and methods of creating rural hotels with regional characteristics from the perspective of architectural design, in order to enrich the personalities of rural hotels.
Firstly, through the literature review and research on rural hotels and regional architecture, this paper sums up the main factors of regional architecture into three aspects: nature, culture and technical elements, and determines the integration and interaction with local natural environment and humanistic environment as the core content of regional research of rural hotels. On this basis, the author summarizes more than 100 hotels in China and other countries, especially in Zhejiang, Yunnan and other areas with distinctive natural landscapes and rich cultural and historical connotations, analyzes the selected regional characteristics elements and corresponding design strategies and methods, and summarizes two main types of regional characteristics: natural environment resources and cultural traditional resources. Then, based on the research results and literature review of the above-mentioned cases, this paper makes an in-depth study on the strategies and methods of shaping the regional characteristics of country hotels, and obtains three stages of implementation steps and paths: (1) Discovering regional characteristics. Excavate and refine the characteristics of the natural environment and human environment in the region, and based on this, carry out architectural planning on the source of tourists, site selection, scale and theme characteristics; (2) The stage of expressing regional characteristics. According to the natural and humanistic regional characteristics, this paper puts forward specific design strategies from the aspects of overall layout, architectural form, building materials and structure, interior decoration, landscape design, theme activity setting, etc., and carries out implementation-oriented design expression (3) Strengthening regional characteristics. By depicting details, creating multiple perceptions and creating characteristic places, we can enhance the emotional experience related to the region and strengthen the regional characteristics of the hotel.
Finally, the paper takes the Longtan Rural Hotel project in Liyang as a practical case to verify the feasibility of the strategy and design method obtained above. The first is to discover the characteristics of this region and make full use of its unique natural landscape. Second, continue and render its unique humanistic color, that is completely preserve as many old buildings as possible in the site, including the original old school and industrial warehouse, wood truss, gray brick, red brick, courtyard space, etc. Third, create a space where the natural environment and human environment merge to strengthen the experience. By excavating the two regional characteristics of the site, nature and history, and re-expressing them in modern architectural language, while meeting the new functional requirements, the regional characteristics of country hotels are strengthened by creating characteristic places, enhancing interactive experience, creating the interaction between man and nature, retaining industrial truss and setting up workshop exhibition area, creating the interaction between man and space, and so on, by combining veranda with multiple courtyards, creating a space with different scenes and interweaving old and new.
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Architecture, Design Strategy and Method, Regional Characteristic, Rural Hotel
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151 pages
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