Netnography to uncover the new aesthetic of the zoomie

Simple item page
dc.contributor.authorBeccanulli, Angela
dc.contributor.authorBiraghi, Silvia
dc.contributor.authorGambetti, Rossella
dc.date.accessioned2023-12-26T18:38:20Z
dc.date.available2023-12-26T18:38:20Z
dc.date.issued2024-01-03
dc.identifier.doihttps://doi.org/10.24251/HICSS.2024.282
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.other70a512c3-d957-4728-814a-fd6cf205b817
dc.identifier.urihttps://hdl.handle.net/10125/106661
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectApplying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersections
dc.subjectlive-streaming
dc.subjectnetnography
dc.subjectself-presentation
dc.subjecttravel selfie
dc.subjectzoom
dc.titleNetnography to uncover the new aesthetic of the zoomie
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractSince the first COVID-19 lockdown, video conferencing platforms like Zoom have emerged as a fast-growing virtual context where people can have experiences such as education, entertainment, and tourism. Even now that restrictions have ceased, people are still seeking virtual experiences, particularly in the context of cultural tourism. This has brought to life a new practice of selfie-taking: the ‘zoomie’. In this paper, we explore the emerging aesthetic of zoomies to understand how self- and place-presentation practices are evolving in virtual contexts. To reach our goal, we conducted a netnography of zoomies in the context of cultural tourism. Our findings depict zoomie as the repository of three types of tourist gaze and highlight an unkempt aesthetic and comfy culture that differentiates it from travel selfie. We finally elaborate how netnography helped us uncover the zoomie as a new technocultural object.
dcterms.extent10 pages
prism.startingpage2278

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
0222.pdf
Size:
1.34 MB
Format:
Adobe Portable Document Format
Download

Collections

Applying Netnographic Research in the System Sciences Context-Insights, Illustrations, and Intersections