Marketing in Hawaii's Arts-and-Crafts Industry
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1998-01
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University of Hawaii
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Abstract
A consumer survey at an arts-and-crafts fair indicated that the primary consideration in the purchase of arts-and-crafts products was uniqueness. If the respondents attending that crafts fair are representative, constant product innovation will be necessary to attract sales and result in growth in arts-and-crafts businesses. The relationship between quality and price was another important factor.
Description
Keywords
consumer preferences, handicrafts
Citation
Vieth GR, Cox LJ. 1998. Marketing in Hawaii's arts-and-crafts industry. Honolulu (HI): University of Hawaii. 2 p. (Economic Fact Sheet EFS-24).
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2 pages
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