Cutting through Complexity: Strategic Options for Designing a B2B Innovation Platform

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dc.contributor.authorWlcek, Manuel
dc.contributor.authorJung, Sven
dc.contributor.authorWortmann, Felix
dc.date.accessioned2023-12-26T18:50:46Z
dc.date.available2023-12-26T18:50:46Z
dc.date.issued2024-01-03
dc.identifier.doihttps://doi.org/10.24251/HICSS.2024.796
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.otherd8dca04a-ccd5-4f70-88e9-0721edf97bc1
dc.identifier.urihttps://hdl.handle.net/10125/107182
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectPractice-based IS Research
dc.subjectb2b
dc.subjectmanagement best practices
dc.subjectplatformization
dc.subjectplatforms
dc.subjectstrategic options
dc.titleCutting through Complexity: Strategic Options for Designing a B2B Innovation Platform
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractDesigning and establishing a B2B platform business challenges many company executives and managers. Incentuated by the potential benefits and business opportunities, numerous B2B companies commit to this strategic venture. However, real-world showcases that most B2B companies fail with their platform endeavors. To help company executives and managers navigate the challenges and obstacles of designing B2B innovation platforms more effectively, we highlight seven strategic options and possible solutions to lean on. We base our findings on interviews, discussions, and workshops with C-level executives and managers from three incumbents that successfully established a B2B innovation platform. By following ourstrategic options and possible solutions, practitioners can cut through the complexity of designing and operating B2B innovation platforms to establish new business from scratch.
dcterms.extent10 pages
prism.startingpage6646

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