Cutting through Complexity: Strategic Options for Designing a B2B Innovation Platform

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2024-01-03

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6646

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Designing and establishing a B2B platform business challenges many company executives and managers. Incentuated by the potential benefits and business opportunities, numerous B2B companies commit to this strategic venture. However, real-world showcases that most B2B companies fail with their platform endeavors. To help company executives and managers navigate the challenges and obstacles of designing B2B innovation platforms more effectively, we highlight seven strategic options and possible solutions to lean on. We base our findings on interviews, discussions, and workshops with C-level executives and managers from three incumbents that successfully established a B2B innovation platform. By following ourstrategic options and possible solutions, practitioners can cut through the complexity of designing and operating B2B innovation platforms to establish new business from scratch.

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Practice-based IS Research, b2b, management best practices, platformization, platforms, strategic options

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10 pages

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Proceedings of the 57th Hawaii International Conference on System Sciences

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Attribution-NonCommercial-NoDerivatives 4.0 International

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