Donor recognition: a donor / non-profit organization relationship exchange

Abstract

Significance: This study seeks to help the University of Hawaiʻi Foundations' development staff understand donors' motivations to give and how recognition can be an important factor in their decision making, which could possibly lead to more donors making larger gifts to the organization. It will also help the Donor Relations department to determine what type of recognition and communication is suitable in different situations as proper recognition and communication may lead donors to make future gifts.