The Analogue Disruption of Digitalization – The Local Bases of the Hospitality Industry in a Global Economy

Abstract

There are vital challenges for organization undergoing digital transformation, especially those that rely more and more on the ever-evolving platform economy. Third-party platforms have rearranged the market conditions for organisations, especially for service-based organisations such as hotels. The hotel industry faces key problems as they need to have the power to control and augment the value chain supported by an ongoing access to accurate data (such as online customer behavior). We discuss on a conceptual level how such disruptive economic changes appear in the analogue and physical practice, at place in hotel organisations. We explore the practice of analogue disruption as it emerges as struggles and discontinuities that may not bring the expected flow of value to the business. This paper aims to examine how analogue disruptions takes place due to the ongoing digitalization in the hotel sector through the platform economy. We here apply a qualitative analysis with interpretative methodologies, that will open for further knowledge and insights on the analogue disruption of digital transformation.