The Role of Beauty in Donation Crowdfunding Park, Jooyoung Kim, Keongtae 2019-01-03T00:50:57Z 2019-01-03T00:50:57Z 2019-01-08
dc.description.abstract This study examines the effect of physical attractiveness of recipients on donation decisions in a prosocial microlending market by combining both archival data analysis and a controlled experiment. We show that attractiveness of female recipients matters to donors. More attractive recipients tend to have a larger share of male donors, implying that male (female) donors are more (less) favorable toward those recipients. On the contrary, the attractiveness of male recipients did not change the composition significantly. These findings have implications for the beauty effect in crowd-driven platforms and provide guidance for recipients seeking donation from crowds.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.790
dc.identifier.isbn 978-0-9981331-2-6
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Strategy, Information, Technology, Economics, and Strategy (SITES)
dc.subject Organizational Systems and Technology
dc.subject beauty, crowdfunding, donation, gender
dc.title The Role of Beauty in Donation Crowdfunding
dc.type Conference Paper
dc.type.dcmi Text
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