The Role of Beauty in Donation Crowdfunding
The Role of Beauty in Donation Crowdfunding
dc.contributor.author | Park, Jooyoung | |
dc.contributor.author | Kim, Keongtae | |
dc.date.accessioned | 2019-01-03T00:50:57Z | |
dc.date.available | 2019-01-03T00:50:57Z | |
dc.date.issued | 2019-01-08 | |
dc.description.abstract | This study examines the effect of physical attractiveness of recipients on donation decisions in a prosocial microlending market by combining both archival data analysis and a controlled experiment. We show that attractiveness of female recipients matters to donors. More attractive recipients tend to have a larger share of male donors, implying that male (female) donors are more (less) favorable toward those recipients. On the contrary, the attractiveness of male recipients did not change the composition significantly. These findings have implications for the beauty effect in crowd-driven platforms and provide guidance for recipients seeking donation from crowds. | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2019.790 | |
dc.identifier.isbn | 978-0-9981331-2-6 | |
dc.identifier.uri | http://hdl.handle.net/10125/60093 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 52nd Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Strategy, Information, Technology, Economics, and Strategy (SITES) | |
dc.subject | Organizational Systems and Technology | |
dc.subject | beauty, crowdfunding, donation, gender | |
dc.title | The Role of Beauty in Donation Crowdfunding | |
dc.type | Conference Paper | |
dc.type.dcmi | Text |
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