The Effects of Social and Spatial Presence on Engagement in a 3D Virtual Reality Environment: An Empirical Investigation

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dc.contributor.author Pengnate, Supavich
dc.contributor.author Riggins, Fred
dc.contributor.author Zhang, Limin
dc.date.accessioned 2019-01-02T23:55:07Z
dc.date.available 2019-01-02T23:55:07Z
dc.date.issued 2019-01-08
dc.description.abstract Virtual reality (VR) provides opportunities for businesses to innovatively engage customers. Based on presence theory, a research model was developed to test the influence of two major components of presence, social presence and spatial presence, on users’ perceptions of hedonic value, utilitarian value, and engagement. An experiment was conducted on two conditions of a VR application (low vs. high social presence) to test the hypotheses in the research model. The results reveal that social presence and spatial presence can improve hedonic value of VR. However, inconsistent with previous studies, our findings reveal a negative relationship between spatial presence and engagement. Theoretical and practical implications, as well as future research directions are subsequently discussed.
dc.format.extent 9 pages
dc.identifier.doi 10.24251/HICSS.2019.199
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59605
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Internet of Things: Providing Services Using Smart Devices, Wearables, and Quantified Self
dc.subject Decision Analytics, Mobile Services, and Service Science
dc.subject Social Presence, Spatial Presence, User Engagement, Virtual Reality
dc.title The Effects of Social and Spatial Presence on Engagement in a 3D Virtual Reality Environment: An Empirical Investigation
dc.type Conference Paper
dc.type.dcmi Text
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