Country of Origin Bias in Online Reviews and Its Impact on Products Rating
Files
Date
2024-01-03
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
2350
Ending Page
Alternative Title
Abstract
Online reviews are a double-edged sword. On the one hand, they are blessings if they help customers make more informed decisions and help companies increase their sales. On the other hand, they might mislead customers and damage products’ success in the online environment if they suffer from systematic bias. Research on online review bias has predominantly focused on three possible sources of bias, social influence bias, negativity bias, and self-selection bias. Extending these previous studies, the current research investigated the country-induced bias in product reviews when there is a pervasive sentiment against a country in society. It specifically argues that the pervasive feeling against a country increases consumers’ sensitivity to products’ country of origin. It also results in more expressions of negative feelings in the review content. However, if the product quality is acceptable, the pervasive feeling will not negatively affect the overall rating of the products originating from that country.
Description
Keywords
Critical and Ethical Studies of Digital and Social Media, biased review, country of origin, negative sentiment, online review, subjective language
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 57th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.