Studying Abroad, Marketing Globalization, Reconnecting Heritage: A Case Study in Tahiti

Abstract

This thesis investigates specific dimensions of study abroad in the Pacific Islands, including motivation, classifications of different program types, the experiences of participants and their hosts. Focusing on a case study in Tahiti, this thesis argues several points. First, although research claims that a period of less than three months is not sufficient for cultural immersion through study abroad, this thesis supports findings that the venue or hosts of a study abroad group can lead to meaningful development of new understanding of cultural difference. Second, this thesis suggests that participation in study abroad is a tool of prestige and power for those coming from global metropoles to establish their global citizens. However, I argue that the qualities of prestige are configured differently for heritage students. Finally, with respect to indigenous and local representations of the Pacific, this thesis argues that there is a short period of hyper-indigenization of persons and locations that occurs during the time frame of study abroad programs touching both participants and providers. Where hyper-indigenization produces sense of unchanging and timeless indigeneity, this thesis finds a paradoxical denial of colonial history. However, for those participants who claim Pacific Island heritage, this thesis argues that through study abroad there is also a sense of reconnection to their identity.