Using an Instagram Microlearning Instructional Module to Raise Awareness of Financial Behaviors of Au Pairs in America

Abstract

Au pairs in the United States, who are primarily young women between the ages of 18 and 26, often face significant financial challenges due to limited weekly stipends, a lack of familiarity with the U.S. banking system, and the "culture shock" of American spending habits. To address this gap, this project developed and evaluated an Instagram-based microlearning module. Using the ADDIE model, the instruction focused on three core objectives: shifting from a currency conversion to a purchasing power mindset, navigating U.S. spending culture, and introducing basic banking vocabulary. The module utilized mobile-friendly multimedia to match the social media habits of the target audience. The evaluation process involved usability testing with three former au pairs and a learning effectiveness study with twenty active participants. Results showed significant improvements in knowledge across all categories, and participant feedback was positive regarding the module's relevance and the accessibility of the Instagram platform. This project highlights social media as a powerful platform for delivering culturally sensitive financial education to exchange participants. Future plans include expanding the module into a live resource library and improving the payments section with additional practical examples.

Keywords: Au Pairs, Financial Literacy, Microlearning, Instagram, U.S. Spending Culture, Purchasing Power, Cultural Exchange, ADDIE Model, Mobile Learning, Social Media, Tipping, Sales Tax, Banking Basics