Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK

dc.contributor.author Chike-Obuekwe, Chikelue
dc.contributor.author Choudrie, Jyoti
dc.contributor.author Nwanekezie, Dr. Amaka
dc.contributor.author Sundaram, David
dc.contributor.author Peko, Gabrielle
dc.date.accessioned 2020-01-04T08:05:53Z
dc.date.available 2020-01-04T08:05:53Z
dc.date.issued 2020-01-07
dc.description.abstract This study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network's (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and non-random sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2020.546
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/64288
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject The Diffusion, Impacts, Adoption and Usage of ICTs upon Society
dc.subject diffusion
dc.subject household adoption
dc.subject older adults
dc.subject online social networks (osns)
dc.subject usage.
dc.title Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK
dc.type Conference Paper
dc.type.dcmi Text
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