Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK

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dc.contributor.authorChike-Obuekwe, Chikelue
dc.contributor.authorChoudrie, Jyoti
dc.contributor.authorNwanekezie, Dr. Amaka
dc.contributor.authorSundaram, David
dc.contributor.authorPeko, Gabrielle
dc.date.accessioned2020-01-04T08:05:53Z
dc.date.available2020-01-04T08:05:53Z
dc.date.issued2020-01-07
dc.description.abstractThis study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network's (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and non-random sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.546
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64288
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectThe Diffusion, Impacts, Adoption and Usage of ICTs upon Society
dc.subjectdiffusion
dc.subjecthousehold adoption
dc.subjectolder adults
dc.subjectonline social networks (osns)
dc.subjectusage.
dc.titleInvestigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK
dc.typeConference Paper
dc.type.dcmiText

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The Diffusion, Impacts, Adoption and Usage of ICTs upon Society