Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK

Abstract

This study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network's (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and non-random sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.