The Interaction of Trait Competitiveness and Leaderboard Design - An Experimental Analysis of Effects on Perceptions and Usage Intention

Date

2018-01-03

Contributor

Advisor

Department

Instructor

Depositor

Speaker

Researcher

Consultant

Interviewer

Narrator

Transcriber

Annotator

Journal Title

Journal ISSN

Volume Title

Publisher

Volume

Number/Issue

Starting Page

Ending Page

Alternative Title

Abstract

Gamification is a valuable approach to foster user engagement, raise motivation, and induce behavioral change. As a maturing field of research, the complex interactions of the various elements of gameful systems remain opaque. However, understanding these interactions, especially between user and gamified system, builds the foundation for the vast application of gamified systems. To advance our knowledge in this field, we employ an experimental research design with 192 participants. Thereby we show that users’ personal development competitiveness positively affects the perception and usage intention of a competitive gamified system in a work scenario. Further, this relationship is moderated by the system’s design. Focusing on a team-based rather than a player-based leaderboard supports the usage intentions and perceptions of individuals high in personal development competitiveness. Our study supports the need for individualized gameful systems rather than relying on one-system-fits-all approaches often found in business practice.

Description

Keywords

Gamification, Gamification, Leaderboard, Competitiveness

Citation

Extent

10 pages

Format

Geographic Location

Time Period

Related To

Proceedings of the 51st Hawaii International Conference on System Sciences

Related To (URI)

Table of Contents

Rights

Attribution-NonCommercial-NoDerivatives 4.0 International

Rights Holder

Local Contexts

Collections

Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.