The Impact of Online Data Collection on Consumer Autonomy

Date
2021-01-05
Authors
Olszak, Celina
Sohaib, Osama
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244
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Abstract
Recent advancements in the field of Big Data are facilitating various business intelligence activities for businesses. However, we contend that online data collection can generate tensions for consumers. The Big Data collection can compromise consumers' sense of autonomy, the lack of which can be harmful to consumer privacy, data security, data confidentiality, and data ownership. This study presents preliminary results on the relationship between online data collection and online consumer autonomy in Australia. This study identifies open research questions for future research.
Description
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Business Intelligence and Big Data for Innovative and Sustainable Development of Organizations, big data, business intelligence, consumer autonomy, online data collection
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9 pages
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Related To
Proceedings of the 54th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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