Internationalization as a Business Model Design Process

Date
2023-01-03
Authors
Mograbyan, Marine
Autio, Erkko
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4723
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Abstract
Digitalization is transforming the dynamic of entrepreneurial opportunity pursuit to the extent that traditional theories of internationalization may no longer effectively explain firms’ internationalization patterns. To test alternative perspectives, we introduce a business model design lens to the study of entrepreneurial internationalization in the digital age. Drawing on a multiple case study research of six new ventures, we induct a three-layer model of internationalization process, which distinguishes between digital, ecosystem, and country layers. While the country layer is extensively studied in traditional internationalization models, the digital and ecosystem layers are new. Our case evidence shows that the digitalization of the firm’s context enables it to extend interactions beyond domestic borders already at the value discovery stage, thereby enabling internationalization in the formative stages of business model design process. The internationalization layers also demonstrate how new ventures that start as global, narrow their foreign market scope at later states.
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Global Digital Business, business model design, digitalization, global digital business, internationalization process, new venture internationalization
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10
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Related To
Proceedings of the 56th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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